Creativity means the ability
to develop a new object or a new idea. It is always studied in many educational
centres and involves the use of science, technology, and psychology. Creativity
is regarded as a vital tool in the invention and discovery of new ideas as well
as objects.
Much of the management research and general literature combines
these five types into one type, simply called 'creative thinking'. This is
based on old bi-polar concepts such as right vs. left-brain thinking or rational
vs. intuitive thinking.So that's why we often hear that a person is either a
right-brain or a left-brain thinker, or have either a creative or a logical
personality.
1. Divergent
thinking
The work of art is the exaggeration
of the idea.–
André Gide
The American psychologist J.P. Guilford was the first
who proposed that an element of divergence is involved in the creative process.
He made a distinction between convergent and divergent production, which he
also called convergent and divergent thinking.
Divergent thinking is the process of thought where a person uses
flexibility, fluency and originality to explore as many solutions or options to
a problem or issue as possible. It is the opposite of convergent thinking,
which has the characteristic to focus on only one idea or single solution.
Brainstorming is a typical example of divergent thinking, where
"downloading" or emptying the brain of a certain topic takes place.
This technique is however limited in that it builds on releasing the ideas that
are already stored in a person's brain, and not to generate any new ideas.
Other tools for divergent thinking are for instance to assume
that something known for certain is false, or to explore ideas that cause
discomfort.
2. Lateral
thinking
Creativity involves breaking out of established patterns in order to look at things in a different way.– Edward De Bono
Creativity researcher Edward
De Bono came
up with the term "lateral thinking" in 1967 to "distinguish
between artistic creativity and idea creativity". The term was invented as
an alternative to step-by-step thinking, so-called vertical thinking, which is
justified with sequential steps based on logic.
Lateral thinking can be used for generation of new ideas and
problem solving as it by definition leaves the already-used behind and looks
for completely new options. This type of thinking is based on avoiding the
intrinsic limitations in the brain, which rapidly sees patterns and handles
information in a distinctive way, where long thought sequences are not broken
up once formed.
Instead, lateral thinking tools and techniques can be used to
restructure and escape such "clichéd" patterns and think
"outside the box".
Lateral thinking is related to divergent thinking, as discussed
in the previous blog post. Both have the purpose to break out of habitual ways
of thinking. Both falls "outside the box", but divergent thinking is
still sequential in that it follows on an earlier thought, while lateral
thinking has no direct connection to an earlier thought.
If rational or vertical thinking is described as following the
most likely paths; divergent thinking is following an extreme path, while
lateral thinking is following the least likely path.
3. Aesthetic thinking
It took me four years to paint like
Raphael, but a lifetime to paint like a child.
- Pablo Picasso
- Pablo Picasso
The philosophy of aesthetics concerns the
creation and appreciation of art and beauty. Taste is also a key concept here
and the study of for instance form, colour and shape can augment a person's
aesthetic thinking. This type of thinking involves producing or discovering
things, which are pleasant, harmonious and beautiful to our senses. It is an
ancient form of thinking within us humans, and can be learned by anyone.
Some of the types of aesthetic thinking are visual and spatial,
where knowledge of structure, composition, colour schemes and shapes can be
used to make things aesthetically pleasing. Many architects, designers,
painters and other aesthetic thinkers through the ages have been fascinated
with mathematical characteristics of aesthetics, and how patterns, ratios and
proportions found in nature can be represented by numbers and also in creative
pursuits.
Music, drama and other forms of culture can also be considered
aesthetic thinking, where tempo, dramaturgy, rhythm, melody and other
structural elements are applied to make output beautiful and harmonious.
Scientific formulas themselves can also be considered beautiful, and many
chemists, physicists and mathematicians consider their work elegant and
aesthetic.
Many aspects of storytelling can also be included in this
category, as this "art" is based on dramaturgic elements, pace, a
well-crafted dialogue, etc. It is however important to emphasize that this type
of creative thinking might be enough to build a story, but in order to create a
great work of art, other types of creative thinking are needed too. The same
goes for all work, which is built on aesthetic thinking. A person will not
become a great artist only by going to art school.
4. Systems
thinking
Creativity is just connecting things.
When you ask creative people how they did something, they feel a little guilty
because they didn't really do it, they just saw something. It seemed obvious to
them after a while.
– Steve Jobs
Systems thinking can be described as the ability to see how
things are interrelated and form a larger "whole". Some people seem
to be able to perceive such links more easily than others, to "connect the
dots" and understand that if one thing is changed, the whole system will
change.
There are a number of different principles for a 'systems thinking approach'; some of which are
interdependence of objects, holism (emergent properties not possible to detect
by analysis but possible to define by a holistic approach) and hierarchy
(complex wholes are made up of smaller subsystems).
A foundational aspect of systems thinking is the synthesis of
several elements into one, which transcends the significance of the sum of the
two independent elements.
Systems thinking are closely related to aesthetic thinking, as
mentioned above, in that synthesis and making things "whole" and
perfect somehow is related to elegance and beauty. It is also closely related
to the next type of thinking - inspirational thinking.
5. Inspirational
thinking
I was living in a little flat at the
top of a house and I had a piano by my bed. I woke up one morning with a
tune in my head and I thought, 'Hey, I don't know this tune - or do I?' It
was like a jazz melody. My dad used to know a lot of old jazz tunes; I
thought maybe I'd just remembered it from the past. I went to the piano
and found the chords to it, made sure I remembered it and then hawked it round to
all my friends, asking what it was: 'Do you know this? It's a good little tune,
but I couldn't have written it because I dreamt it.
– Paul McCartney recounting how he wrote the song "Yesterday" in early 1964
– Paul McCartney recounting how he wrote the song "Yesterday" in early 1964
This type of creative thinking concerns the perception of
receiving insights from somewhere or someone else. It often happens in dreams
or other states, but sometimes in extremely powerful, rapid bursts of clarity
and focus, known as light-bulb moments or peak experiences. Some researchers
call these breakthrough insights "higher creativity".
Compared to normal creative outputs, these seem to take a
quantum leap beyond what can be achieved with other types of thinking. These
extraordinary experiences, when everything seems to make sense in one instant
moment have been called poetic imagination, revelation and sometimes
channeling. The last word indicates the belief that someone else is involved
and the person with the breakthrough insight is simply a medium for the
collective unconscious or a higher spirit.
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