Saturday, 11 November 2017

Mass media

Media are any extension of man which allow him to affect other people who are not in face to face contact with him.
Marshal mcluhan
Categories of media
Media into two print media and electronic
FUNCTIONS OF MASS MEDIA
The four functions of mass media are
*      Influencing
*      Informing
*      Entertainment
*      Providing market for goods and services
RADIO AS AN EDUCATIONAL MEANS
Broadcast of educational radio can be viewed in five steps
Ø  School broadcasts
Ø  Adult education and community development projects
Ø  Farm and home broadcasts
Ø  University broadcast
Ø  Language learning projects
CHARACTERISTICS OF EDUCATIONAL RADIO
*      Easy accessibility
*      Wide coverage
*      Low capital investment and operating costs
*      Easy learner reception
*      Easy production
*      Feasible mode of learner enrichment
*      Effective means of thought promotion
*      Effective recreation and transmission of reality
*      Cheap mode of direct instruction
*      Supporter of motivation for learner
EDUCATIONAL IMPLICATIONS OF RADIO
q  Extends area of acquaintance
q  Bring people of rare contributions to the learners
q  Places events of current nature at the hands of the listener
q  Helps in inculcating values
q  Helps slow learners and pupils having poor sight
q  Medium to teach all subjects particularly language and music
q  Refreshes knowledge of teachers
q  Wide coverage
q  Cheap medium
q  Easy repair and maintance
LIMITS
  • Not flexible
  • Feed back is time consuming
  • Cannot useful for all subjects
  • Requires expertise
  • Only auditory

Interactive White board
An interactive whiteboard (IWB) device is connected to a computer via USB or a serial port cable, or else wirelessly via Bluetooth or a 2.4 GHz wireless.
A projector projects the computer's desktop on the board's surface where users control the computer using a pen, finger or stylus or other device. The board is typically mounted to a wall or floor stand. They are used in classrooms, in corporate board rooms, work groups, in training sports, in broadcasting studios and others.
Resistive — Resistive touchscreens are composed of two flexible sheets coated with a resistive material and separated by a microthin air gap. When contact is made to the surface of the touchscreen, the two sheets are pressed together, registering the precise location of the touch. This technology allows one to use a finger, a stylus, or any other pointing device on the surface of the board.
Active Electromagnetic Board
    These interactive whiteboards feature an array of wires embedded behind the board surface interacts with a coil in the stylus tip to determine the (X,Y) coordinate of the stylus. Styli are either active (require a battery or wire back to the whiteboard) or passive (alter electrical signals produced by the board, but contain no batteries or other power source). In other words, there are magnetic sensors in the board that react and send a message back to the computer when they are activated by a magnetic pen.
Passive Electromagnetic Board
    In contrast to an active electromagnetic board this one does not contain the sensing technology in the board itself, but in the pen. Tiny magnetic fibers are embedded in the whiteboard and form a pattern that an electromagnetic coil in the pen is able to sense. Therefore, the pen is able to calculate its location on the whiteboard and sends this information to a computer.
   
    Just like the electromagnetic type, the capacitive type works with an array of wires behind the board. In this case however the wires interact with fingers touching the screen. The interaction between the different wires (laminated in a patented X- and Y-axis manner) and the tip of the finger is measured and calculated to a (x, y) coordinate.
    Infrared light curtain
    When pressed to the whiteboard surface, the finger or marker sees the infrared light. Software then manipulates the information to triangulate the location of the marker or stylus. This technology allows whiteboards to be made of any material; with this system no dry-erase marker or stylus is needed.
Laser light curtain
  
   An infrared laser is located in each upper corner of the whiteboard. The laser beam sweeps across the whiteboard surface—much like a lighthouse sweeps light across the ocean—by using a rotating mirror. Reflectors on the stylus or marker reflect the laser beam back to the source and the (X,Y) position can be triangulated.
This technology may be combined with a hard (usually ceramic on steel) surface, which has long life and erases cleanly. Markers and styli are passive, but must have reflective tape to work.
   Infrared light bounces within a flexible and transparent surface. When the surface is deformed through a finger press the internal reflection is disrupted and the light escapes the surface where it is then sensed by cameras. Image processing software turns the light spots observed by the cameras into mouse or pointer movements.
      Camera Pen and Dot Pattern 
    These interactive whiteboards have a microscopic dot pattern embedded in the writing surface. A wireless digital pen contains an infrared camera that reads the dot pattern to determine the exact location on the board.
    The digital pen uses this pattern to store the handwriting and upload it to a computer. The accuracy is high since the coordinates are usually fixed at about 600 dots per inch. With the electronics in the pen, the whiteboard is passive (containing no electronics or wiring). This is licensed as Anototechnology.
Wii Remote IWB
    A Wii Remote is connected to a computer through its Bluetooth connection capabilities. Using open-source software and an IR-Pen
   (a pen made with a momentary switch, power source and an Infrared Led) any surface (desk/floor/wall/whiteboard/LCD)
    can be turned into an Interactive Whiteboard. The Wii Remote has a very accurate Infrared Light tracking camera. Once calibrated, the Wii Remote detects a mouse click at the screen location of the IR-Pen. The Wii remote was first adapted for use as an interactive whiteboard by Johnny Chung Lee
      Ultrasonic:
     Ultrasonic only — These devices have two ultrasonic transmitters in two corners and two receivers in the other two corners. The ultrasonic waves are transmitted by the whiteboard surface. Some little marks in the whiteboard borders create reflecting waves for each ultrasonic transmitter at different and recognizable distances. Touching with a pen or even the finger in the whiteboard causes these point waves to be suppressed, and the receivers communicate the fact to the controller.
Hybrid Ultrasound and Infrared
    When pressed to the whiteboard surface, the marker or stylus sends out both an ultrasonic sound and an infrared light. Twoultrasonic  microphones receive the sound and measure the difference in the sound's arrival time, and triangulate the location of the marker or stylus. This technology allows whiteboards to be made of any material, but requires a suitably adapted active dry-erase marker or stylus. 


Potential issues
  • Permanent markers and use of regular dry erase markers can create problems on some interactive whiteboard surfaces, because interactive whiteboard surfaces are most often melamine, which is a porous, painted surface that can absorb marker ink. Punctures, dents and other damage to surfaces are also a risk.
  • Some educators have found that use of interactive whiteboards reinforces an age-old teaching method—teacher speaks, students listen.
  • Uses for interactive whiteboards
  • Running software such as a web browsers or other software that is loaded to the connected PC which can be used in the classroom.
  • Capturing and saving notes written on a whiteboard to the connected PC.
  • Capturing notes written on a graphics tablet connected to the whiteboard.
  • Controlling the PC from the white board using click and drag, mark up which annotates a programme or presentation.
  • Using optical character recognition software to translate cursive writing on a graphics tablet into text.
  • Using an Audience Response System to the whiteboard enables the presenters to poll a classroom audience or conduct quizzes, capturing feedback onto the whiteboard
  • A devise driver is usually installed on the attached computer so that the interactive whiteboard can act as a Human Input Device (HID), like a mouse.
  • The computer's video output is connected to a digital projector so that images may be projected on the interactive whiteboard surface.
  • The user then calibrates the whiteboard image using a pointer as necessary. After this, the pointer can be used to activate programs, buttons and menus from the whiteboard itself, just as one would ordinarily do with a mouse. If text input is required, user can invoke an on-screen keyboard or, if the whiteboard provides for this, utilize hand writing recognition. This makes it unnecessary to go to the computer keyboard to enter text.
  • Thus, an IWB emulates both a mouse and a keyboard. The user can conduct a presentation or a class almost exclusively from the whiteboard.
  • In addition, most IWBs are supplied with software that provides tools and features specifically designed to maximize interaction opportunities. These generally include the ability to create virtual versions of paper flipcharts, pen and highlighter options, and possibly even virtual rulers, protractors, and compasses—instruments that would be used in traditional classroom teaching.
  • Advantages
    -easy to setup and use
    -It won’t break down (unless your whiteboard marker runs out)
    -easy to improvise (e.g. draw simple diagrams to emphasize a point if needed)
    -forces teacher to concentrate on important points (see first disadvantage below) 
  • Disadvantages:
    -have to keep notes simple and to the point
    -students have to copy down notes
    -students may copy notes incorrectly
    -whiteboard markers run out easily
    -have to wait for students to finish writing notes
    -time taken up writing (for the student and teacher)
    -student concentrates on writing instead of the lesson
    -sometimes run out of whiteboard space
    -difficult to draw complicated diagrams
    -laborious for lessons that involves a sequence of instructions (e.g. cooking instructions)

MULTIMEDIA
Multimedia can mean any kind of file or document, either a text or spreadsheet, that have audio/video effects or “an interactive information cafe”
NATURE OF MULTI MEDIA
Ø  Multi means many
Ø  Media means techniques or methods.
Ø  It uses a number of media devices, techniques in the teaching learning process.
Ø  Multi media approach has come out of researches and experiments in educational technology that have been undertaken in order to improve the process of teaching-learning.
Ø  Provides meaningful learning experiments.
Ø  Choice of media has to be done carefully so that one does not hamper or reduce the effect of the other, ie: each media complement the other.
Ø  The media have to used sequentially and judiciously. Only necessary ones are to be used. Then it would be possible to make optimum use of them in a most economical manner.
Ø  Several media and techniques are used as powerful means of communication.
CLASSIFICATION OF MEDIA USED IN MULTI MEDIA APPROACH
  • This uses a combination of media or strategies.
  • Based on the methods, categories, mode of instruction or mode of mix the media are classified in the following manner.
Methods
  • Lecture
  • Demonstration
  • Discussion
  • Lecture demonstration
  • Heuristic
  • Project
  • Problem solving
  • Inductive-deductive
  • Laboratory
  • Analytic synthetic
  • Question-answer
  • Assignment
Strategies
Ø  Team teaching
Ø  Micro teaching
Ø  Simulated teaching
Ø  Workshops
Ø  Group discussions
Ø  Seminars
Ø  Symposia
Ø  Conferences
Ø  Brainstorming
Ø  Counselling
Ø  Buzz groups
Ø  Providing practical experiments


Classification of media in terms of type of instruction
                                                            CAI
Media              Mode of                      PSI
                         instruction                
                                                                UTM
                                                                PLI
Classification based on means of mass communication
                                                        Radio
means of                                         Television
mass communcation                                               
                                                     Distance
                                         Open school & university
                                                      Internet
CLASSIFICATION OF MEDIA ON THE BASIS OF TEACHING AIDS
                                    
                                       graphic
                                      3D Aids   
Media                           Projective devices
                                       Mass communication
Graphic
·         Charts
·         Flash cards
·         Posters
·         Graphs
·         Diagrams
·         Maps
·         pictures
3 D Aids
      Models
      Specimens
      Puppets
      Living and nonliving things
Projective Devices
·         Projectors, OHP, LCD,Slides
·         Film strips
·         Motion pictures
·         Slides
·         Transparencies
Image result for types of mass communication

Classification of media basedon reading on teaching material
·         Supplementary reading material
·         Teachers guides
·         Laboratory manuals
·         Activity books
·         Work books
·         Txt books
·         Journals and magazines
·         newspaper
Classification ofmedia based on means of gaining experience
Field trips                       library
Excursions                      demonstrations
Role play method          social service camps
Experimentation            hobby
Exhibitions                      subject clubs
Image result for types of mass communication



Media for communication(one/two)
Interactive multi media components
Multi media combines the five basic types into a multi media production
      Text
      Animation
      Video
      Graphics
      sound    
 Image result for components of interactive multi media components
Stage 1  Teacher initiates teaching learning activities
Stage 2 teacher demonstrates a specific and specialized unit
Stage 3 Preparation and ground work for students to embark on independent learning
Stage 4 Stage of students active participation
Stage 5 integration of theory and practical
Multi media and educational theories implementation
There are three main approaches in education
      Behaviour approach
      Information processing approach
      Cognitive approach
Behaviouristic approach
   This contends that learning is a process of reinforcing the connection between a stimulus and response.
   A student learns the concept when he is connected with exemplars.
Multimedia strengthens this type of S-R connections using audio visual effects, by rewarding correct responses with gestures, visual symbols etc and indicating wrong answers. So the multi media provides opportunities for fulfilling law of exercise and law of effect and creates situations for law of readiness to be fulfilled.
Information processing theory
Learning is a series of information processing similar to computers processing of digits.
Information received through sense organs is processed stages of perception, memory and decision makeup and then output through effector organs such as arms, vocal cords, hands and so on.
Learning occurs where students filter, interpret, organise and eventually translate the relevant information into an appropriate course of action.
The key to information processing approach is feedback. Multimedia can be programmed to provide extrinsic feedback when ever necessary and also provides experiences as information.
Cognitive approach
Learning occurs when students develop and modify  a schema. Schemata is the means by which students represent information.
Three different kinds of learning are identified: accretion, occurs when new information is encoded in terms of existing schemata, tuning involves the modification of existing schemata and restructuring refers to the later stages of knowledge, development in which a schema is refined in its application to specific situations.
 Multimedia with its interactive features can provide meaningful experiences which will helping schemas being formed.
Educational implications of multi media
*      Helps to represent information using different media.
*      Hyperlinks allows to organise information in meaningful ways..\..\..\Documents\SN College,syllabus Rani.doc
*      Take into account different learning styles
*      Allows self pacing and discovery.
*      Develop higher order thinking
*      Provides flexibility
*      Develops group and interpersonal skills.
*      Bridge language barriers since audio is not only the means of communication.
*      Helps to learn the content in a given discipline.
*      Helps to think effectively, practice problem solving and decision making.


TEACHING AIDS
Teaching aids should be termed as learning aids since they are instructional materials and devises through which teaching and learning are performed.
QUALITIES OF A TEACHING AID
*      Accuracy
*      Relevancy
*      Comprehensibility
*      Interesting
*      Cost effective
*      Availability
*      Transportability
*      Appropriateness
IMPORTANCE OF TEACHING AIDS
*      Provide freshness And variety
*      Appeal to students of various abilities
*      Encourage active participation
*      Heighten motivation
*      Give needed reinforcement
*      Widen the range of experiences
*      Assure order and continuity of thought
*      Improve the effectiveness of other materials
EDUCATIONAL SIGNIFICANCE OF TEACHING AIDS
*      Use of all the sense organs
*      Based on maxim of teaching
*      Helpful in drawing attention
*      A good motivating force
*      A good substitute for direct experience
*      Provide clarity in subject matter
*      Helps in fixing up new learning
*      Meet the individual difference
*      Facilitates quick comprehension and retention of concepts
*      Encourages healthy classroom  interaction
*      Helps in the development of higher order faculties
*      Helps in positive transfer of learning
*      Solve the problem of verbalism
*      Helps in solving problems of indiscipline based on disinterests etc.
*      Helps in development of right attitudes
ADVANTAGES OF TEACHING AIDS
*      Develops interest
*      Makes learning permanent
*      Concretise experience and reduce verbalism
*      Greater understanding of the lesson
*      Removes barriers
*      Aids stimulate self activity
*      Foster continuity of thought
*      Saves time and energy of teacher
*      Helps to overcome language barriers
*      Self explanatory
*      Provides variety of methods
*      Helps to reach message simultaneously
*      Stir up new knowledge
Problems of teaching aids
*      Apathy of teachers
*      Indifference of students
*      Financial problems
*      Absence of infrastructure

*      Language barriers

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